In this chapter we’ll be covering the megatrends that could help keep your business competitive for the foreseeable future and will retain relevance with your customers. Our top tips include tying megatrend research and analysis into your strategic review and keeping an eye on the competition’s approach to megatrends. A meaty but easy to digest set of bullet points will cover a variety of megatrends in practice while our leading practice inspiration will again come from Industry 4.0 powerhouse, Rolls-Royce.