Industry Sector

Manufacturing

SIC Industry

23490 – Manufacture of other ceramic products

Number of Employees

400+
The Challenge
  • Lack of integration between systems
  • Key information not accessible at all times
  • Mobile workers with no access to computers
  • Communication with global offices
Our Solution
  • SYSPRO ERP
  • Dynamics CRM
  • K3 Managed Services hosting
The Benefits
  • Seamless functionality between SYSPRO and Dynamics CRM
  • Instant easy access to all information
  • Information accesible from anywhere
  • Remote management of its sales force all over the world
  • Multiple languages to suit worldwide offices
  • Secure and resilient hosted solution

DUDSON GROUP, THE WORLD-LEADING CERAMIC TABLEWARE MANUFACTURER AND SUPPLIER, IS A POWER USER OF K3’S SYSPRO ERP SYSTEM AND MICROSOFT DYNAMICS CRM


The system is used worldwide at locations in Stoke-on-Trent, London, Toronto (Canada), Valencia (Spain), Rosebery (New South Wales, Australia) Paris and Digoin (France) and Raleigh (North Carolina, USA). Dudson recognised that it could gain more benefit from its IT investments by integrating ERP with CRM. This would empower its sales force and make it easier for managers to monitor sales activity and performance.

K3 recommended and installed the Dynamics CRM SYSPRO Integration module into the UK business, which provides seamless functionality between the two systems. Dudson recognised that Microsoft® Dynamics CRM and SYSPRO are powerful systems that integrate readily and work together to enable their users to work very efficiently. It allows data to be entered once only, eliminating duplication and allowing the information to be accessed from anywhere.

“We wanted to combine SYSPRO and Dynamics CRM so that we have one point of access for all our business processes. We wanted everyone to have instant and easy access to all the information they required all in one place”

Kevin Barker
Kevin BarkerBusiness Analyst, Dudson Group

Our Project Team

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Dudson Group 2

A world leader in ceramic tableware, Dudson Group prides itself on being forward thinking. So when it needed to integrate its CRM with an ERP system they came to us. Multilingual, instant access to information are just some of the benefits they gained.

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